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Blog archive

2012, March

"Blas-ter Fever"

Ted Nugent poses with a Badboy Sandblast Cabinet.

FACEBOOK - the good, the bad and the ugly

Today, my focus is Facebook. And, ok, maybe there's nothing "ugly" to report, but I had to use a little creative license to get you to start reading... While we've been transitioning our new website, I've been a little lax in posting to FB because of the many other things that have taken priority. I'm realizing how important it is to stay "checked in" to our industry community, for a number of reasons. FB is one of the many online networking avenues we've explored - along with, now, the majority of small businesses out there. Since it has grown by leaps and bounds in popularity, and offers a (FREE!) platform for businesses to get their name out there, it's really a no risk, no-brainer mode of communication. We can connect with current and potential customers, add as many photos and as much business info as we'd like, and have a dynamic platform with which to get our information out there. Popular/ free / dynamic is an awesome combination, when you think about it. There are plenty of free interactive websites out there that allow you to post articles or links, or PDFs. But are they good quality? And who are they targeting? As far as the "dynamic" element, using Facebook regularly keeps you on the radar of everyone with whom you are connected. SEO algorithms are based around how often websites change and how often people are posting to them. Websites that are being updated often, with blogs being updated often, carry more weight in the eyes of Google. It makes sense; if you are working hard to offer fresh, unique content for folks, Google will reward you for it! And as a website peruser, I know if I'm looking to buy something and stumble upon a website that hasn't been updated since 2007 I'm more likely to find one that appears to be more current, e.g., "more valid." Facebook is not factored into those algorithms, because it's so widespread and "easy," but it's the same concept. The more often you post, the more people are aware of you. It's just a good habit to get into for when you start blogging and need to stay consistent with posting! One other great thing about Facebook is, YOU are choosing your audience. Case in point: We collect data from all of our customers, whether they are online customers or through the shop. We make sure we 'friend' each of these people on Facebook so they can stay in the loop with us if we are offering any promotions, or running sales. We've established a working relationship with them already, so it's a logical next step. It's a great non-invasive way to stay connected, yet if they see something that catches their eye, they can shoot a message to us. The other point I wanted to mention about the friend list on Facebook, is that it can evolve so easily and quickly. I just had a local Facebook friend in the auto industry recommend a bunch of his friends to us, presumably because we have mutual interests in the auto industry. A targeted audience has so much more potential for a business owner. I mean, it's nice to be connected to your grandmother on Facebook, but is she going to be interested in buying a car lift? I think because Facebook is so widespread, small businesses have that working in their favor. However, the counterpoint is that it is SO popular that your posts get diluted by the hundreds of others who are posting, too. But. I think, ultimately, it can't hurt. It's where people's attention is now, and maybe 1 in 10 posts grabs someone attention, but given the amount of time it takes to post, that's not so bad. The bottom line is that we stay on the radar of those who might be interested in what we have to offer. And conversely, we can learn more about our customers by their posts, and hopefully develop a continued and better working relationship through that knowledge. So..please don't forget to "like" us - you can find our business page here:

Connect to workshop airline for general purpose leak detection applications. Smoke exiting a very small leak is sometimes even easier to see if after filling the system with smoke you reduce the smoke flow by turning the flow control knob clockwise, which slows the exiting smoke velocity and helps you see very small leak(s) Use the white light provided to highlight the smoke exiting a leak. Use the Ultraviolet (UV) light and yellow glasses provided to look for the fluorescent deposit at the exact location of a leak. When using alternate source of UV light, be sure it is one that covers the 400 nanometer (nm) UV light range. When operating the Tester in near freezing temperatures, cycle the operation of the Tester 15 seconds ON and 15 seconds OFF for approximately the first minute or two of operation. This will allow the Tester to reach its optimum operating temperature. When testing an engine's intake or exhaust system for leaks, it is recommended that the engine be cold. Small leaks may be sealed due to thermal expansion.
It's been awhile...
Titan tire changerWe apologize for our delay in getting back into the swing with the blogging! As we launch our new website, we are still working out some of the kinks, and uploading new products fast and furiously! Additionally, we've added some new manufacturers to our website (we'll cover that in another post!), but we've also uploaded new products of some of our "tried and true" manufacturers. We've had Titan motorcycle and car lifts up for awhile; however, they also have a line of wheel balancers and tire changers that we've recently added, due to popular demand. It offers swing arm style and manual operation of mount/demount tool. Features include Swing arm style, Manual operation of mount/demount tool, Four pneumatic clamps and double acting cylinders, Side mounted bead breaker. It comes with a water separator, lubricator and pressure regulator. Please visit the link above or call Clark for more information at 603-234-2612. Thanks for sticking with us during the transition! We intend to post more regularly now that the new site is falling into place...