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Laconia Motorycle Week..Some Thoughts

PRO 1200 Motorcycle Lift on Display at Laconia Bike Week 2013 Still waiting to find out the PRO 1200 motorcycle lift winner's name! As soon as I get that, I will post it here. After we made the rounds to where our lifts were being displayed, we had very different perceptions of the two places we visited! (We actually ended up having three lifts displayed, too, since Randy's Cycle Shack bought one and kept it at their booth, too. What a great guy he is. Make sure you contact them for service if you live in the Philly area.) Another business, DAM Motorcycles reached out to us wanting to use our lift exclusively as their full service lift during bike week. They plan to take the lift to Sturgis, as well. We arrived at their booth and they had our flyers out on display, along with our contact info and were very enthusiastic about the lift. They told us they had done about 20-25 bike services and the lift was excellent. We appreciated their insights, after using it a number of times. It's great to hear this feedback. They also said they'd had inquiries about the lift from the bikers needing service and they really helped to play us up.

We also collaborated with the local radio station who was giving away our lift. They developed a radio ad for us, and gave us on air "mentions" during bike week. They had our PRO 1200 motorcycle lift set up right there at their booth during bike week. However, we were disappointed when we visited the booth on Thursday, the lift was covered up with some cloth, and the Hawk had placed their own promotional pieces on top of it (note our website is completely covered up in the photo). It's really a striking lift, black undercarriage and orange table; I think if it had been visible to the public, this would have really helped. Also, when we visited we noticed the attachments that were supposed to go with the lift (front extension, etc.) were not set up or displayed in any way. This looks like a very different lift when you aren't able to view everything that comes with it. We had flyers made up for folks to take when they stopped to check out the lift. There were no flyers to be found when we visited. We finally located someone after 10-15 min inside a trailer who did give us more flyers to put out. Sounds as though the flyers were blowing away, but I think a paperweight would have easily remedied that? Also, note in the photo, there's a motorcycle behind the big sign and also a smaller sign poking out, to the right, behind the bike...that's the sign we had created specifically for this event, but isn't very visible from where people were walking (which is where this photo was taken from). However, despite that experience, meeting so many other great people made it a really nice day, overall. It was great to finally experience bike week in person (I had never been there before), and see ALL the great booths set up with anything and everything "biker themed" that you could imagine!

UPDATE: Part of our deal with the Hawk is we would raffle off one of our lifts to a lucky winner. Folks filled out an entry form, which were all to be presented to us at the end of motorcycle week. On top of all these other "strikes" we listed above, the Hawk informed us that the leads were inadvertently thrown out. What a tremendous waste of promotional funds. We will not work with them again. Live and learn.

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